CASE STUDY

FORGED IN THE FOG

UNIVERSITY OF CALIFORNIA
PROJECT STORY

BUILT FROM THE BAY.
FOR THE BAY.

Ryval created a cinematic football intro rooted in Cal’s unmistakable environment, using fog, texture and performance to build a distinctive game-day identity.

THE CHALLENGE

Create an intro that feels inseparable from Cal football by turning Berkeley’s fog, texture and atmosphere into a distinctive game-day world.

THE APPROACH

Ryval combined creative direction, full-service production, sports media-day capture, post-production, color and sound design into a cohesive atmospheric film.

WHAT RYVAL DELIVERED

CREATIVE,
PRODUCTION +
POST

CREATIVE DEVELOPMENT
COLOR + FINISHING
PRODUCTION
SOUND DESIGN
VIDEO EDITING
MOTION GRAPHICS
BEHIND THE SCENES